Lucinda set up ELUCIDATION in 1989, a long time ago! Consequently, she has extensive experience of qualitative and quantitative methodologies

She is equally happy working on commercial projects, projects for an NHS Trust or a small charity. Her current major interests are engagement and how audiences embrace new technologies

Lucinda is currently working on a 2 year part time contract for the Parkinson's UK (formerly Parkinson's Disease Society)

She is a Full Member of the Market Research Society. Her former employers were TNS where she worked on their social trends survey, the Consumer Connection and Coley Porter Bell design consultants

Lucinda has:

  • A strong record of winning trust and confidence
  • Proven ability as a leader and team builder both at strategic and detailed technical levels
  • Real enthusiasm for strategic overviews, employee studies, brand image and personality work, design projects and new product development

Out of hours Lucinda is walking her dog on the heath

Mobile: 00 44 (0)7973 502 180

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