We can research any audience. Over the years this has included young mothers, on line gamblers, lorry drivers and chief executives.

In particular we are interested in patient work and work with the elderly. We want to help with projects that promote engagement of these audiences and that work towards a society that is more person centred.

Our specialist audience expertise includes

  • Employee
  • High Net Worth
  • Intermediaries
  • Opinion Leaders
  • Patients/The elderly/The terminally ill, their families and carers
  • Social/Government
  • Hard to reach/Seldom heard

Employee

We are very interested in employee research and have experience in diverse sectors looking at reward and recognition, motivation, satisfaction, internal communications and culture and values. Methodologies have included a combination of focus groups, depth interviews and quantitative online surveys. Including work for:

Hutchison 3G
National Blood Service
NatWest Bank
Richmond Events – a conference and events organiser
EH+SSB (part of NHS)

High Net Worth

We are experts in this field and have experience in retailing, finance and luxury goods markets. We pride ourselves on our ability to recruit AB customers and users of premium services. Our expertise in this field involves management of invitation approaches, suitable thank you gifts and sensitive customer handling. We also have a wealth of experience conducting in depth interviews with senior level staff.

Clients have included:

Henderson Investments
NatWest private banking arm
The Hospital - a Private Members Club
Mappin & Webb and Watches of Switzerland
Fortnum & Mason

Intermediaries

We have worked closely with the IFA market both for Richmond Events’ PIMS conference and with Norwich Union Life and Pensions. Projects have included technical product issues and softer issues to do with marketing communication and service.

Opinion leaders
According to your requirements, we can arrange interviews and undertake research with MP’s, Journalists, Company Directors, Captains of Industry, Stakeholders, Trade and Industry Associations. Recent examples include:

- Interviewing Chief Executives in the Voluntary Sector
- Top 20 UK Automotive Journalists for Advent European Car Survey
- Cambridge University Alumni who could be potential donors

Hard to reach consumers

We have delivered against some tough and sometimes sensitive briefs for our clients, including depth interviews with blind legacy givers for RNIB, focus groups with Glaswegian teenage parents for NCT and on line gambling afficiando’s regarding a new European website.

We have also ensured that ACEVO, the association of chief executives of voluntary organisations, get feedback from the underrepresented parts of their membership, so that the insights which form the planks of their 5 year plan, are truly representative for all members.

Our intelligent briefing of our national network of expert recruiters means that we can find the right people for you, and that we can deliver actionable marketing insights to your brief.

 
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