In essence, we work with you on:
This may involve multiple presentations or workshops to develop discussion and to ensure that insights are embedded in the culture of the organisation
Often people have an idea of some questions they want answering but have not thought through the detail of exactly who to ask, what to ask them, the best way of collecting reliable data never mind what action should then ensue
We help people step back and consider why they are doing research. Is there knowledge and data within the organisation that, if dug out, already answers the brief? Should we be looking at desk research to establish background knowledge so as to identify gaps and then spend research money focussing on these areas rather than covering old ground again?
We have significant experience in many of the different parts of the product and customer lifecycle. Some of the marketing disciplines we have undertaken research for include: